Food Lion’s Be A Hero, Serve A Hero Campaign Raises $650,000 To Support Military Families Through Hope For The Warriors

300 Pounds of Food Also Donated to Richmond Fisher House Food Pantry

Left to right, Robin Kelleher, president and CEO of Hope For The Warriors, Chris Ortiz, Food Lion execution implementation specialist, Karen Lee, vice president of strategic communications for Hope For The Warriors, and LuLu, Hope For The Warriors therapy dog.

Press Release – RICHMOND, Va. (Dec. 11, 2018) – Today, Food Lion and its Food Lion Feeds hunger-relief initiative supported military families by donating $650,000 to Hope For The Warriors as a result of its campaign, Be A Hero, Serve A Hero.

During the fall promotion, customers across the supermarket company’s more than 1,000 stores had the opportunity to support military families by purchasing select items.

Hope For The Warriors is a national nonprofit that assists veterans, service members and military families with a variety of programming including clinical health and wellness, sports and recreation and transition services.

“At Food Lion, our veterans, service members and their families are our neighbors,” said Meg Ham, Food Lion president. “Giving back to the towns and cities we serve is very important to us, and we’re proud to join with our customers and donate $650,000 to help Hope For The Warriors in their mission.”

Through Food Lion Feeds, Food Lion is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger. The company has committed to donating 500 million meals by 2020.

“As a nonprofit, Hope For The Warriors relies on community support to assist the number of veterans, service members and military families we serve each year,” said Robin Kelleher, co-founder and president of the nonprofit organization. “Thanks to Food Lion and the continuous support of its customers, we’re able to help create positive change and provide hope to those military families who need it most.”

In addition, today, the two groups partnered to distribute over 300 pounds of nonperishable food to the pantry at Richmond Fisher House, located on the grounds of McGuire VA Medical Center.

To learn more about Food Lion Feeds or the Hope For The Warriors, visit or

About Hope For The Warriors:

Founded in 2006, Hope For The Warriors is a national nonprofit dedicated to restoring a sense of self, family and hope for post 9/11 veterans, service members and military families. Since its inception, Hope For The Warriors has served more than 19,000 through a variety of support programs focused on clinical health and wellness, sports and recreation and transition. The nonprofit’s first program, A Warrior’s Wish, has granted 200 wishes to fulfill a desire for a better quality of life or support a quest for gratifying endeavors. In addition, Run For The Warriors has captured the hearts of more than 23,500 since 2010. For more information, visit, Facebook, Twitter or Instagram.

About Food Lion:

Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. By leveraging its longstanding heritage of low prices and convenient locations, Food Lion is working to own the easiest full shop grocery experience in the Southeast, anchored by a strong commitment to affordability, freshness and the communities it serves. Through Food Lion Feeds, the company has committed to provide 500 million meals to individuals and families in need by the end of 2020. Food Lion is a company of Delhaize America, a U.S. division of Zaandam-based Royal Ahold Delhaize Group. For more information, visit

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