- Iberostar’s iconic uniforms, designed by Davidelfin, have evolved in line with its commitment to its corporate social responsibility philosophy and, from now on, will be made of an innovative fabric developed from recycled plastic.
- Cutting plastic consumption is one of the key objectives of the ‘Wave of Change’ movement launched by the company in order to position sustainability at the core of its business activity.
- With the introduction of the new uniforms, the company will be contributing to the removal of around 470,000 plastic bottles from the oceans and landfills
Press Release – Palma, 30th October 2018. Starting this year, the Majorca-based hotel chain Iberostar Hotels & Resorts will be replacing its traditional polyester uniforms with an alternative material made entirely from recycled plastic. Following exhaustive tests and trials, the new fabrics scored high on durability and comfort, and will be gradually introduced into the company’s complete portfolio of more than 120 hotels.
The new uniforms will keep the iconic design created exclusively by Davidelfin for Iberostar Hotels & Resorts but, from now on, will be more sustainable thanks to the use of a fabric developed from recycled plastic bottles. With this initiative, the company will be contributing to the removal of around 470,000 bottles from the oceans and landfills and will reduce its use of the more contaminating traditional polyester by more than 90,000 feet.
Recycled polyester is a fabric made from plastics collected from both land and sea. Iberostar’s new uniforms, which have been tested and introduced at the Iberostar Paseo de Gracia Hotel in Barcelona and the Iberostar Sábila on Tenerife, will feature garments made of microfiber and twill, both made from recycled polyester.
Sustainability is one of Grupo Iberostar’s core values, a deeply-rooted business philosophy that dictates all the decisions aimed at guaranteeing the responsible management of its business activity’s impact on the environment. The use of new textiles for the Majorca-based company’s iconic uniforms is, therefore, another landmark achievement in its ‘Wave of Change’ program, the movement led by Gloria Fluxà, Vice-Chairman and Chief Sustainable Officer for Grupo Iberostar.
‘Wave of Change’ is in line with SDG 14 of the United Nations’ Sustainable Development Goals, ‘Life Below Water,’ and is based on three action lines: reducing consumption of single use plastics, promoting sustainable fishing and improving coastal health.
This measure is the latest in a series of initiatives to be launched by Grupo Iberostar, which includes the elimination of single-use plastics from all of its rooms, replacing them with more environmentally-friendly materials. This ambitious objective, which has already been achieved in Spain, is now being extended to other areas of its hotels and, in 2019, will be applied to the rest of the more than 120 hotels the company operates around the world. Actions such as these have enabled Iberostar to reduce the amount of plastic waste it generates each year in Spain by 300 tons, a figure projected to increase once the actions are extended to the other countries and further improvements, such as the new uniforms, are introduced.
The Iberostar Group is a 100% family-owned Spanish multinational company based in Palma de Mallorca (Spain) that has been operating in the tourist sector since 1956 and whose business activity dates back to 1877. Its sales network covers 35 countries, it has a staff of more than 32,000 employees and handles 8 million customers a year. Hospitality is the company’s core business, with a portfolio of more than 120 four and five star hotels located in 18 countries on three continents. In addition to the hotels, the Group has a further three business units: travel and incoming activities, a holiday club and real estate.
Iberostar Group is owned by the Fluxá family and chaired by Miguel Fluxá Rosselló, founder of the Group’s current hotel unit and the Iberostar Hotels & Resorts brand. His daughters Sabina y Gloria are the Company’s two Vice-Chairwomen. Sabina is also the Group’s CEO and Gloria holds the post of Chief Sustainability Officer.