Cause Marketing Leaders Team Up For Interactive Webinar on Marketing to Millennials and other ‘Conscientious Consumers’

— Charitable Checkout, Good Scout Group, Boloco, Musicians On Call, and CSRwire explore how businesses can profitably harness the power of giving back —

Burlington, VT — Millennials form the most socially conscious generation since the Baby Boomers and they will eclipse Boomers in spending by 2017. That’s why businesses are increasingly interested in finding creative and business-generating ways to reach the growing ranks of ‘conscientious consumers;’ those who opt to do business with companies that give back in some way. On March 26, 2014 at 2 p.m. EST, a panel of cause marketing experts will convene for an interactive webinar to explore trends in cause related marketing. Available to the public at no cost, the discussion will address the ways that businesses can align with worthy nonprofits to connect with conscientious consumers in a meaningful and profitable way.

The panelists will include Jay Ziskrout, Founder & CEO of “rewarded giving” cause marketing service Charitable Checkout; Philips McCarty, CEO of cause marketing & pro-social consultancy Good Scout Group; Allison Doyle, Director of Marketing & Strategic Projects for globally-inspired burrito purveyor Boloco; Michael Solomon, Founder of nonprofit Musicians On Call; and Joe Sibilia, CEO of digital media channel CSRwire. The interactive webinar, hosted in partnership with Spreecast, will consist of brief panelist presentations and attendee questions. Anyone wishing to watch or participate can attend the event via:

“We believe that the bottom line of virtually any business can be improved by incorporating cause marketing initiatives into the prevailing marketing mix,” said Charitable Checkout’s Jay Ziskrout. “I’m excited to team up with these leaders to discuss how to craft sustainable and ongoing efforts that do good in the community while benefiting business over the long term.”

The one hour webcast will begin with introductions from each of the expert panelists, which will be followed by a collaborative discussion. Topics to be covered include motivating the public to become involved in cause marketing efforts, how businesses can effectively work with nonprofits, balancing budgets with CSR initiatives and more. Following this discussion, attendees will have the opportunity to ask questions and provide input.

“Consumers are savvy, smart, and have set the bar high with expectations from brands and nonprofits,” says McCarty. “When it comes to engaging consumers in pro-social initiatives, authenticity is the most critical factor, and they will accept nothing but effectiveness when engaging with these brands.”

Business professionals, nonprofits, and others interested in learning more about how to effectively reach conscientious consumers can participate in the interactive webinar by going to at 2 p.m. EST on March 26th, 2014. Follow the conversation on Twitter using the event hashtag #CauseTrends.


About Charitable Checkout

Charitable Checkout’s ‘Rewarded Giving’ cause marketing platform enables companies of any size to launch highly social branded charitable giving programs that are both good for the world, and good for business.

About Good Scout Group

Good Scout is a social good consultancy that helps brands take smart, impactful and sustainable leaps in simultaneously achieving two interconnected goals: building strong brands and building a better world.

About Boloco

The Boston-based family of 22 restaurants and 400 team members serves globally inspired burritos, bowls, smoothies and shakes in locations throughout New England. Boloco’s mission is to positively impact the lives and futures of its people through bold and inspired food and practices.

About Musicians On Call

It’s no secret that music can help you feel better. That’s why Musicians On Call brings live and recorded music to the bedsides of patients in healthcare facilities.

About CSRwire

CSRwire is a digital media platform for the latest corporate social responsibility and sustainability news, views and research.

About Spreecast

Spreecast connects people through video conversation. People can use Spreecast to watch live conversations from major media outlets, discuss current events, explore common interests, meet celebrities, or learn something new.

Contact: Julia Lyon
People Making Good PR
802.863.3929 x110
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