Leading Agencies, Paradysz and PM Digital Sponsor New Marketing Optimization Strategies for Nonprofit Clients at the 2014 New York Nonprofit Conference

AUGUST 06, 2014 – NEW YORK, NYParadysz and PM Digital, announced today that they will be platinum level sponsors at this year’s 2014 New York Nonprofit Conference, which marks the 12th consecutive year, Paradysz and PM Digital have spearheaded efforts at the event to demonstrate their commitment to helping nonprofits optimize their marketing initiatives.

The conference, which kicks off Monday, August 4th and runs through Tuesday, August 5th at the Grand Hyatt 109 East 42nd Street at Grand Central Terminal, New York, NY is all about breakthrough fundraising. This year’s conference is packed with actionable insights from inspiring leaders, and practical tips you can put to use immediately to help achieve your mission. From gift optimization strategies to Facebook ads – sessions will cover the latest issues in digital, direct, and multichannel fundraising opportunities for nonprofits.

Paradysz and PM Digital have established themselves themselves over the past 12 years as conference badge holders and platinum level sponsors of the Nonprofit of the Year Luncheon.

In addition to sponsoring this year’s event, representatives from Paradysz and PM Digital will be speaking at two sessions The first is “Growing LTV through Gift Optimization Strategies”, which brings together nonprofit organizations to try and improve the value each donor brings to the organization by looking to implement comprehensive gift optimization strategies. The second, “Speed Dating the Co-ops”, which will discuss the 6 major cooperative databases that supply names and modeling services for nonprofit acquisition, lapsed reactivation, and renewal/cultivation programs.

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