VOSS Water Makes a Difference in Sub-Saharan Africa in #31Days
– “31 Days to Make a Difference” Facebook App features clean water stories from Africa
– Restaurants, hotels, nightclubs and retail outlets that sell VOSS Water around the world actively participating
NEW YORK (March 27, 2014) – Fact: 300 million people in Sub-Saharan Africa live without access to clean water. Fact: for the past five years, Voss Foundation has been making a difference to hundreds of thousands of people in Sub-Saharan Africa with 68 clean water access points and 159 sanitation facilities in six countries. To address the global water crisis, VOSS Water is launching the “31 Days to Make a Difference” campaign on World Water Day (March 22) that will last through Earth Day (April 22).
This fourth annual “31 Days” campaign (or #31Days) will benefit Voss Foundation’s mission to provide access to clean water, sanitation and hygiene to enable community-driven development in Sub-Saharan Africa and raise awareness of the ongoing need in the region.
In their Facebook App and on Twitter, VOSS details the implementation process from start to finish. They follow Voss Foundation’s local partner, FACE Africa from Monrovia to Rivercess, through obstacles and triumphs in the rural Liberian community of Little Liberia.
As in past years, retail outlets, restaurants and hotels that sell VOSS Water around the world will display signage and other collateral materials educating global consumers about Voss Foundation’s clean water efforts. The Little Liberia water project was funded by an event last summer at Georgica Restaurant in East Hampton, New York.
“VOSS Water is honored to be associated with the Voss Foundation and its vital work saving and changing lives in Africa. We remain devoted to the mission and are proud to continue our support of the Voss Foundation,” says VOSS Group CEO Jack Belsito. “Through social media efforts, we hope to attract widespread attention to the successful work of Voss Foundation.”
“Our partners, donors and followers have been so supportive of our mission for clean water, sanitation and hygiene in Sub-Saharan Africa,” Voss Foundation’s Executive Director Kara Gerson explains. “Access to clean water truly causes a ripple effect. Access enables children to attend school, strengthens women’s rights, and helps hospitals, agriculture and economies thrive. We are so grateful to our friends at VOSS for helping spread the word.”
VOSS Water and Voss Foundation invite their social media followers to participate in making a difference. People who see “31 Days” materials can snap a picture and tag @vossfoundation, @vossworld and #31Days on Instagram, Facebook, Twitter or Pinterest.
About VOSS Water of Norway
VOSS Water comes from an artesian spring in a sparsely populated area on the southern tip of Norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. Naturally low in sodium and other minerals, VOSS has a fresh, clean refreshing taste perfect for all hydration occasions and is also the choice of world-renowned chefs wishing to enhance a fine dining experience. Recognized for its distinctly iconic bottle design, VOSS is now offered at the finest hotels and restaurants in 50 countries worldwide. VOSS is available in both still and sparkling. www.vosswater.com
VOSS takes a comprehensive and holistic approach to environmental stewardship by committing to the ongoing pursuit of 100% carbon neutrality. VOSS supports the Voss Foundation—a nonprofit organization dedicated to providing access to clean water, sanitation, and hygiene to enable community-driven development in Sub-Saharan Africa and raising awareness of the ongoing need in the region. www.vossfoundation.org
Knut Brundtland founded Voss Foundation in 2008 after a trip to Africa where he saw firsthand the magnitude of the global water crisis. As then-CEO of VOSS of Norway ASA, producer of one of the purest bottled waters in the world, Brundtland felt he had a responsibility to provide access to clean drinking water to those in need and raise awareness of their plight. Though Brundtland has since passed the baton at VOSS, the company remains committed to Voss Foundation.
About Voss Foundation
Voss Foundation is a nonprofit organization dedicated to providing access to clean water, sanitation and hygiene as a means to enable community-driven development in Sub-Saharan Africa and raising awareness of the ongoing need in the region.
The Foundation has a particular interest in assisting women and girls who, relieved of the burden of fetching water, have time to devote to education and enterprise. Since its inception in 2008, Voss Foundation has helped to build 68 water access points and 159 sanitation facilities in six countries, changing the lives of over 100,000 people in Kenya, Mali, Ethiopia, the Democratic Republic of the Congo, Liberia and Swaziland.